Great outreach starts with great data — and bad data is the fastest way to lose credibility.
From bounced emails to wrong job titles, every error chips away at campaign performance and sender reputation.
That’s why top B2B teams treat lead research like a system, not a scramble.
Revaya helps companies build that system — with research specialists trained to source, validate, and enrich data that’s both accurate and compliant.
Why Data Quality Shapes Pipeline Quality
When 20% of your contacts are outdated, your SDRs spend hours chasing ghosts.
Bad data doesn’t just waste time — it inflates tool costs, skews metrics, and tanks deliverability.
Revaya’s research specialists fix the problem at the source.
They combine manual validation with automated checks to ensure every record entering your CRM is verified, enriched, and ready for outreach.
The Four-Step Research Process
1. Sourcing
Data is pulled from trusted databases, company websites, and verified LinkedIn profiles — not scraped lists.
Each lead must match your ICP criteria: role, geography, company size, or tech stack.
2. Validation
Email addresses and domains are tested for activity, bounce rate, and deliverability before being approved.
This keeps campaign health scores high and protects your sender reputation.
3. Enrichment
Every contact is updated with firmographics and engagement context — revenue range, title seniority, and social presence — helping SDRs personalize at scale.
4. QA and Approval
Before upload, a QA specialist double-checks accuracy and duplication using both automated and manual review.
These four steps turn prospect data into a genuine sales asset, not a liability.
Compliance Isn’t Optional
Data privacy laws have changed the game.
Revaya ensures research workflows meet DNC, GDPR, and CAN-SPAM standards through:
- Verified public sources only
- Documented opt-out tracking
- No storage of personal contact data beyond business context
Each researcher follows a compliance checklist, and every dataset passes an internal audit before being shared with the client.
Compliance isn’t just about risk avoidance — it’s how professional teams build trust before first contact.
How Clean Data Improves Conversion
High-quality data shortens the gap between first touch and booked meeting.
Clients using Revaya’s lead research teams report:
- Up to 40% higher reply rates due to accurate targeting
- Lower bounce rates (<2%) across email campaigns
- Faster list turnaround from clear ICP filters
When SDRs start with verified leads, outreach becomes consistent, measurable, and easier to scale.
The ROI of Dedicated Lead Researchers
Hiring locally for list building often means inconsistent output and higher costs.
Revaya’s dedicated lead researchers provide the same precision — at scale — with 60–70% cost savings and clear performance reporting.
The result isn’t just cheaper leads; it’s stronger campaigns and better data hygiene across your CRM.
The System Behind Reliable Lead Data
Accurate data powers growth.
Revaya builds the human systems behind it — researchers who understand quality standards, follow compliance rules, and deliver clean data your SDRs can rely on.
No wasted sends.
No guesswork.
Just data that converts.
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